Kris – probably. I think we’re resolved that 2010 will be our year for experimenting with concept, with hopes that we’ll look polished by 2011.
Ideally, I would like to map out something to do every day of the awareness month. Something amazing that the Colorectal Cancer Coalition does during their month is an advocacy day on Capitol Hill. We’re not ready to do that in 2010, but I think that would be a very important date for future awareness months. It doesn’t involve the international community as much, but we could organize similar “marches” in some of the global markets as well.