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Fact: 85% of adult cancer patients are seen OUTSIDE of a major cancer center.*

*American Cancer Society

Komodo Health is a healthcare data company that will allow us to directly contact thousands of community physicians across the United States that may not be aware of the Foundation, its patient resources, the importance of genetic testing, and clinical trial treatment options. With help from Komodo, CCF will be able to educate local physicians allowing them to offer more treatment options. Ultimately, this will translate to improved quality of life and better outcomes for patients with cholangiocarcinoma.

Ein Communications will be providing a strategic communications plan, public relations and media outreach for this initiative. Based in Washington, DC, Ein Communications has represented Fortune 100 companies, national media, international law firms, commercial and retail real estate organizations, literary projects, retail, hospitality, healthcare and non-profit associations. With help from Ein Communications, CCF will be able to broadly reach national television, radio, print and e-media outlets to help create awareness among the general public about cholangiocarcinoma.

DMD specializes in providing highly successful targeted and personalized email campaigns which will effectively communicate our message to healthcare providers. Using industry best practices regarding subject lines, delivery times, and other analytics, they will help to ensure high open and click-through rates from physicians and nurses. This will ensure that as many medical professionals as possible will receive information which could improve treatment outcomes for their patients with cholangiocarcinoma.

Together, D2 and Millpond will be creating two “Illuminations”, or animated short videos, to deliver our message to patients and medical professionals. Animation was chosen because visual content is 40x more likely to be shared on social media. Information plus imagery increases retention to 65%,and adding humor and metaphors makes learning “sticky” and easy to remember. Animated visual content can then be accompanied by voice over narration in various languages, and this project will include translations in Japanese, Chinese, Spanish, Thai, Korean and English.